Say goodbye to the old Taylor Swift, an innocent teenager searching for her white horse, pining for her Romeo, and dwelling over life’s simple complications and miscommunications. Say hello to the new Taylor: a vengeful, darker, self-satirizing persona first revealed in her new single, “Look What You Made Me Do.” The days leading up to the song’s release back in August were filled with escalating anticipation, and the single has since taken the world by storm.
The timeline goes as follows:
A week prior to the release, Swift wiped all posts from her social media accounts, as well as her official website. A few days later, she had posted a series of clips of a snake, referencing past feuds with celebrities Kanye West, Katy Perry, Calvin Harris, and Kim Kardashian. Less than a week later on August 25, “Look What You Made Me Do” was released as the debut song of Swift’s sixth studio album, Reputation.
The single instantly shattered numerous records, including the most Spotify streams and YouTube views in a 24 hour period by any artist. It generated a view count of 43.2 million on YouTube in that span of time, easily breaking the previous record of 27 million views on Adele’s video for “Hello” in 2015.
The music video stirred controversy, when fans immediately began analyzing Swift’s hidden messages. Rolling Stone subsequently published an article attempting to decipher some of the meanings by connecting certain lyrics or video captures to Swift’s past history of bad blood. “I don’t like your tilted stage,” one of the first lines of the song, is thought to be a direct reference to Kanye West’s notable tilted stage on his recent Saint Pablo tour. The arguably awkward and odd line, “The old Taylor is dead,” seems to be reminiscent of her recorded call with West as well.
Observant and zealous fans have picked up on the more cryptic details from the video. For example, Rolling Stone noted that the words “Et Tu Brute” can be seen written on the columns adjacent to her golden throne. Latin for “Even you, Brutus?”, this infamous line was uttered by Shakespeare’s Julius Caesar as he was stabbed to death after recognizing his friend Brutus from among the assassins.
Despite making no comments since the release of her song, Swift will be dropping the rest of Reputation on November 10. It appears that she won’t need to work too much for publicity—the chatter and buzz surrounding the album generates enough promotion already. Even though the album has yet to be released, and concert tour dates are far from being announced, the United Postal Service is already encouraging fans to take pictures of trucks and post images on Twitter with a hashtag for an “improved opportunity” to buy tickets. Other companies, such as Ticketmaster, are offering a service where fans can be put on a wait list to purchase tickets. They can secure priority through various methods, including purchasing merchandise and pre-ordering Reputation.
If you are interested in what they made her do or if you are ready for it, these are just a few ways to increase your chances of obtaining concert tickets in the future. Who knows, you may be on the list in red and underlined!